Twenty businesses will mark the holiday season with food and wine for adults next week.
The fourth A Christmas Evening Downtown is planned from 5:30 to 9 p.m. Thursday at businesses on and around Sixth Street. The event is free and open to anyone older than 21.
"Part of the reason we picked this location is we want to bring business back to downtown," manager Jake Lindemann said.
Central Valley Arms opened its doors on Sixth and I streets on Sept. 1, so Evening is a chance to introduce shoppers to the gun shop.
Co-owner Heidi Michael said Central Valley Arms will offer food, wine and a raffle for those who stop in.
"We're just excited to be a part of downtown, and looking forward to it," Michael said. "(I) hope a lot of people come down."
This week, Public Works employees erected the Christmas tree in Henry Miller Plaza. The trees that line Sixth Street are wrapped in lights, and Christmas music is now piping out of the plaza's sound system. The tree, lights and music add the ambience for perusers.
Brian Daguerre, owner of Pierre's Delicatessen, said he's made some special arrangements for the holiday crowd.
"We're going to have gift packs with stuff we don't usually have," Daguerre said.
The 5-month-old European deli will also get a chance to see new shoppers.
Daguerre said he'll offer a spread of pizzas, cookies, chocolate and other foods. Una Bella Salon next door, owned by Daguerre's wife, Susan, will serve the wine.
The other businesses taking part in the yuletide merriment are Accessorize It, The Country Duck, The Farm House, Fleur de Lis, Health Time, Heart to Heart Fabrics, JMG Fabrics & Craft Supplies, Joyeria Imperial, Los Banos Drugs, Pearson's Jewelers, Phoenix Books, Positive Changes, Shiner's Bar & Grill, Simply Unique, Thoreson Numismatics, Tony's Rendezvous and V&S Furniture.
Enterprise reporter Thaddeus Miller can be reached at (209) 388-6562 or by email at email@example.com.