When Dave Crow would shop for his wife locally, many times he would find what he believed to be average-looking clothing.</p><p>His desire to get her something nice sparked the beginnings of an idea that has led him and his wife, Lorie, to open a women's apparel shop in Los Ba&#241;os.</p><p>"We're trying to offer something where they don't have to drive to Gilroy, San Jose, Merced, Modesto," Crow said. "If you look here in town you have your Targets and your Wal-Marts. Otherwise for a more fashion-type apparel, there's only a couple places in town."</p><p>The Crows' business, named Carly's, will open Wednesday on the 1000 block of Sixth Street, and carries clothing for women of all sizes. The Crows have blouses, dresses, lingerie and pants in stock. Carly's also has a maternity section.</p><p>Crow said nothing in the store will be more than $20. He sees it as his competitive edge.</p><p>"Where we got the advantage during this economy is our prices are going to be lower," he said. "We saw that we could get nice clothes at a reasonable price and we could turn around and sell them to the public at a reasonable price, especially in this economy."</p><p>Carly's will eventually offer coffee, a lounge area with a couch, and toys children can play with while their mother shops.</p><p>"You know how kids are, sometimes they'll walk around easy, sometimes they won't. They can come over here and play with some toys," he said. "Try to give the mother more time to look around and see what there is, because sometimes there's nothing worse than your kid just not wanting to be there."</p><p>As a former commuter, Crow knows firsthand that many Los Ba&#241;osans would not be able to shop in his store during normal business hours. To accommodate that particular customer base Carly's will be open from 9 a.m. until 8 p.m. six days a week. The Crows are considering staying open on Sundays as well. </p><p>"The one thing we feel is if we're going to compete we have to be open," he said. "People commute, you got to be open 'til late. I mean they don't get back in town until 6 p.m., 6:30 p.m. I commuted for 10 years from here and I understand all that."</p><p>Crow said his store is the right size for the merchandise he's carrying now, but eventually he would like to carry items for men and children as well.</p><p>Crow is planning for the business to establish its own niche.</p><p>"It's a big market and I think we can knock a little notch into it," he said. "We can't close Wal-Mart down, but we can get some of their market share."</p><p>Crow hopes people stop by his shop and give their impressions on it next week.</p><p>"Take a look around and give us feedback," he said. "I hope they enjoy what we have, they save money and we make a living."</p><p>Enterprise staff writer Corey Pride can be reached at 388-6563 or cpride@losbanosenterprise.com